The idea at the centre
Logic and magicSeen, then selectedNatural selection, on purpose
"Logic and magic" sounded like every other agency. Darwin's two forces, variation and selection, say the same thing and only we can say it.
Brand strategy published
Where we competeWho we winWhat we do first
What Evolut stands for and who it is for, decided and written down. All 37 slides are public. See the deck
The logo
The old logoSeven dot routesEVO in dots, LUT solid, always moving
Dots that grow into solid letters: a brand still evolving. It went one weight lighter after the first look, and now the dots drift across the word.
The colour
PeacockGalapagosOrchid
Warmer and more human than before, bold without shouting. Mostly white, with blush panels and deep plum bands.
Go-to-market published
Who we sell toWhat we sellHow buyers start
One clear first step with a published price, and the first year mapped out. All 35 slides are public. See the deck
The prices
"Contact us"Price on applicationEvery price published
Hidden prices fail buyers at the Answered stage. Now every offer shows its price, from the $2,900 Fitness Test up.
Marketing strategy published
Found by buyersNamed by AI answersChosen at every moment
How we plan to get chosen, by buyers and by AI answers. All 39 slides are public. See the deck
The last line on the homepage
Go and get chosenYour rivals are already evolvingAdapt or disappearEvolve into the obvious choice
Four headlines in, three cut. Too cheesy, too close to RocMode, too aggressive. The survivor promises instead of threatens.
Campaign plan published
Four chaptersTwelve campaignsEvery month covered
A full year planned, October 2026 to October 2027. All 37 slides are public. See the deck
The website
HomepageFitness TestWebsitesMethod
Four pages approved, each one built against the moments it serves. Next: this page, then the rest of the site.
Credentials published
How we workWho we have helpedHow to start
What a prospective client sees before working with us, open to anyone. All 44 slides are public. See the deck
The launch message
Lead with Generation OneEvolve into the obvious choice
We planned to launch by talking about ourselves. We changed our minds: buyers care about getting chosen, not about us. This page stays as the record, and the decks now carry the new message.