Launch Kit · an Adaptation

Launch looking like you meant it.

A new brand or a new website deserves more than a logo swap on LinkedIn. The Launch Kit gives you every surface buyers will see in the first month: social, ads, email, signatures and print. All of it comes from one system and arrives on one page.

Book a call See what's in it

From $4,900Quoted in writing before we start

A square social ad for the Fitness Test
A social ad asking: are you the obvious choice?
The front of an Evolut business card
What's in the kit

Everything buyers see in the first month.

Each piece is built from your brand system and aimed at a moment in the buyer's journey. Nothing is made just to fill a folder.

A LinkedIn company cover from the kit
Known

Social profiles

Covers and headers for LinkedIn, Facebook, X and YouTube, plus avatars and Instagram highlights. There's an everyday set and a launch set.

A LinkedIn ad from the kit
Known · Found

Ad sets

LinkedIn, Meta and Google display sizes, plus a document carousel and a short animated story. Each set is written to test one idea against another.

An article feature from the kit's email newsletter
Preferred · Kept

Email template

A newsletter template your team can reuse, with a first issue written and built to show how it works.

An email signature with a launch banner
Believed

Email signatures

Full, compact and plain-text versions, with a launch banner you can swap when the campaign moves on.

A letterhead from the kitA one-page capabilities sheet from the kit
Believed · Bought

Print

A business card, a letterhead and two one-page sheets for the meeting room. Every one is supplied as a print-ready PDF.

Every stage

The kit page

Everything lives on one private page. You can preview each piece at its real size, download the file, and see which buyer and moment it's for. Your team always knows where the latest version is.

  1. PreviewEvery piece at its real size
  2. DownloadEach file, ready to post or print
  3. ReuseTemplates your team can keep editing
Made on ourselves first

Every image on this page is from our own kit.

We built our own Launch Kit before we offered one to anyone else. It's the same process and the same standard you get, and we've already found the rough edges for you.

Add-ons

Want it to keep talking after launch?

Two extras that turn a good launch into a steady stream of reasons to get in touch.

from $4,900

Twenty-four articles

Articles written for your buyers in your voice, each with a header image. That's one a week for six months.

from $4,900

Proposal template

A proposal written for everyone who reads it, not just the person who asked. Your sales team reuses it for every pitch. It's also sold on its own as part of CRM and sales collateral.

An ability to quickly understand the core of what we as a business stands for, and to easily articulate that into a beautifully designed website that captures the essence of the brand.
Matt NixHead of Design, Curio Projects
How to buy it

One launch, every surface.

  • Launch KitSocial, ads, email, signatures, print and the kit page.
    From $4,900
  • Twenty-four articlesOne a week for six months, in your voice.
    From $4,900
  • Proposal templateWritten for every reader, reused for every pitch.
    From $4,900

Every job is quoted in writing before we start. The kit builds on a brand system. If you don't have one yet, start with Niche or Brand identity. Prices are in AUD, ex GST, with a written quote before any work begins.

Questions

Fair questions.

Do we need a brand first?

Yes. The kit applies an existing brand system to every surface; it doesn't create one. If your brand needs work, Niche or Brand identity comes first, and the Launch Kit follows.

Can we choose just some of the pieces?

You can, but a single piece costs about the same as the whole kit, so most clients take all of it.

Do we own the files?

Yes. You get the finished files and the editable templates, and they're yours to use however you like.

How can it cost this little?

Our tools make production fast, so you're paying for senior judgement: knowing what to make and why it will get you chosen. You don't pay for weeks of busywork.

Will you run the ads for us?

The kit gives you the ads, ready to run. If you'd like us to run and improve them every month, that's what Generations is for.

Does the Fitness Test credit apply?

Yes. Start a Launch Kit within 90 days of your Fitness Test and the full $2,900 comes off it.

Launch Kit

Evolve into the obvious choice.

Tell us what you're launching and when. We'll show you what the kit would include for your buyers.

Book a callTake the Fitness Test