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NextFleet

Fleet buyers take a long time to decide. We grew NextFleet's site from under five pages to more than 60 so it could help from the first visit.

Industry: Fleet management
Kind of work: WebsiteContentInteractive

The NextFleet website, designed by Evolut — Move across the dots to look closer.

By the numbers

NextFleet, in numbers.

+360%average session duration

+734%traffic from search ads

+67%traffic from organic search

−72%bounce rate

01 · Habitat

Where NextFleet lives.

NextFleet is a fleet management company owned by Mitsubishi Corporation. Like the rest of its industry, it lives with complex, drawn-out sales cycles.

02 · Pressure

What buyers needed.

NextFleet's digital presence was minimal. It needed a site that showed its leadership in fleet management and engaged buyers early in the sales cycle, so it could lift visibility, engagement and leads.

03 · Adaptation

What we changed.

We worked closely with NextFleet's Head of Digital Marketing. The goals were to drive traffic, engage people early and hold their interest through the whole decision.

The site grew from fewer than five pages to more than 60, with detailed content on what NextFleet offers. Interactive tools such as a Lease or Buy Calculator sit alongside SEO and SEM work to lift visibility and attract qualified traffic.

04 · Selection

What happened next.

NextFleet's traffic, engagement and leads well and truly beat expectations. Average session time rose 360% to over six minutes, and bounce rate fell 72%.

What we built