Finlease

Where Finlease lives.

Finlease is a family-run business that has been going for over 30 years. It is one of Australia's leading equipment finance brands.

It finances 5,000 machines a year, writes $500 million a year and holds a 98% positive review rate. Offline, its standing was already strong.

What buyers needed.

The website did not match that standing. Finlease wanted its digital presence to show the leader it already was.

Buyers also needed a quicker path. They had to find finance built for their industry, and reach a local broker, without hunting for it.

What we changed.

We rebuilt the Finlease website from the ground up. At its heart sit more than 50 industry sector profiles, so each visitor lands on finance that fits their world.

We improved the broker search and added detailed broker and team profiles. A visitor can now see who they will deal with before they make contact.

What happened next.

Finlease now has a website that matches its market reputation. It positions the brand as an industry leader and makes finance easy to find and easy to reach.

The numbers followed. Engagement rose 54% and views per session rose 105% after launch. Within five weeks of starting ongoing evolution work, digital leads grew 72%.